Jan Buchal
Founder & Strategist
“I enjoy finding the levers that create real profit for ecommerce brands. The value comes from connecting marketing with the company's financial reality.”
Approach
We build growth on data.
AI can now do in minutes what took weeks only a few years ago. What it cannot do is decide which of a thousand correlations matters to your business. That still requires a person who knows the context. We work methodically: breaking down problems, connecting business reality with data, and using AI where it excels.
Values
What guides our decisions?
01
Open communication
When something is not working, you hear it from us first. We do not hide problems or bury them in reports. You always know where things really stand.
02
Data over opinions
We decide from evidence, not instinct. When the data proves our hypothesis wrong, we follow the data. You get reasoned decisions, not blind experiments.
03
Business context
We follow the whole customer journey, not only the ad click: the ad, site, conversion, repeat purchase, and margin. You learn what advertising actually earned, not merely how many people clicked.
04
Long-term partnership
We build relationships for years, not quarters. The longer we work together, the better we understand your business and the faster we can decide. You gain a partner you do not have to retrain every year.
05
Quality over volume
We take on fewer clients and give each one real attention. No one-size-fits-all templates or projects taken on just to fill the schedule. Someone is thinking about your business, not merely completing tasks.
06
Control and stability
No surprises in the month-end report. Campaign decisions are reviewed before they touch your budget, and you hear about developments as they happen — not after it is too late.
Marketing grounded in real outcomes and hard-earned expertise
We follow the customer journey from the first ad click through repeat purchase. When performance declines, we do not search only inside the campaign. We examine the product, site, offer, and surrounding system until we find the real cause.
9+ yearsIndustry experience
$4M+ Managed ad spend (100M+ CZK)
9 marketsInternational markets
All dollar amounts are in USD. Converted at a fixed 25 CZK = $1.
Method
We look below the surface.
We help companies understand where and why their business is underperforming. We find the opportunity and build a system around it. We do not stop at what happened; we focus on why it happened and how to fix it.
We give numbers context so clients understand what they mean and what decision follows. Not generic reports — answers that support business decisions.
01
We find the cause behind the numbers.
When a business stalls and nobody can explain why, we examine how the pieces connect and where customers get stuck. A campaign report may show the problem, while the cause lies in pricing, an out-of-stock product, or the checkout process. We trace it back so you know what to change and why.
02
Start by asking where AI can help
We begin every task by asking where AI can help: data analysis, pattern detection, concept generation, and routine automation. Work that took a week can now take minutes. Strategic decisions still belong to someone who knows your business. AI can surface a thousand correlations; context determines which one moves you forward.
03
Nothing gets lost in translation
Finance focuses on profit and margin. Marketing tracks return on ad spend and customer acquisition cost. Analysts examine tracking and attribution. We connect these perspectives so the founder, finance lead, and marketing team can make decisions together. Every recommendation explains what the numbers mean for the business.
Team
The people behind the results
We are a small, highly specialized team combining experience from complex projects with agility and direct access.
Dagmar Kotková
Performance & Project Management
“I bring structure and calm to projects. My value is turning vision into measurable outcomes, protecting deadlines, and making sure every step makes business sense.”
Michal Truong
Meta Ads Specialist
“I am fascinated by Meta's technical side and the limits of its algorithms. Precise analysis and testing help me scale campaigns where others have hit a ceiling.”
Kristýna Daniela Bínová
Creative Director
“Creative is not just a polished visual; it is psychology in practice. I help brands stand out and turn a second of attention into real action.”
Contact
Let's look
beneath the surface of your numbers.
We will start where it makes sense—whether that is a focused consultation, an audit, or a long-term partnership. Tell us a little about the challenge you are working through, and we will get back to you promptly.
EMAIL WORKS TOOinfo@thriveads.agency